He describes email as the following:
- poor visibility
- a political game of cc: and bcc:
He shows how to move away from these points to a model that is;
He reflects that he actually has more control over his interactions and it allows him to be more productive.
He talks about the adoption of social networking tools starting with communities. A community shares content around a topic that the members are passionate about.
Luis goes on to say that he used to spend 2-3 hrs a day on email, this time is now spent in Social network sites such as Facebook and Twitter. He makes a very interesting statement that the one thing that email does not give you is trust.
I don't want to spoil the video but it is really worth a look.