Thinking Outside the Inbox

Luis Suarez a Social Networking consultant from IBM talks about his experiences of not using email. He has successfully reduced his email to 30 emails per week, most of which are calendar invites.

He describes email as the following:

1. locked
2. private
3. poor visibility
4. a political game of cc: and bcc:
   

He shows how to move away from these points to a model that is;

1. open
   
2. public
3. transparent

He reflects that he actually has more control over his interactions and it allows him to be more productive.

He talks about the adoption of social networking tools starting with communities. A community shares content around a topic that the members are passionate about.

Luis goes on to say that he used to spend 2-3 hrs a day on email, this time is now spent in Social network sites such as Facebook and Twitter. He makes a very interesting statement that the one thing that email does not give you is trust.

I don't want to spoil the video but it is really worth a look.